They s tarted to provide internal education to employees, and began attending LGBT+ recruiting conferences. First of all, the HR policy was extended with domestic partnership benefits for healthcare, employees transitioning gender, and "inclusive parental benefits to include ALL parents, no matter how they choose to bring children into the world".
In 2014, the company started paying (extra) attention to its LGBT employees. The partnership with Athlete Ally started in 2020, while The 2020 collection featured eight pairs of shoes, in line with what we've seen in the previous years, with a mix classic and modern sneakers. The #LoveUnites conversation is where we’ll share stories of Pride from all corners of the LGBTQ+ community, to highlight the diversity of identities and voices that love unites." We’re connecting in new ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to bring together our adidas athletes and allies across the world.
This Pride month, we’re teaming up with athletes and advocates in the queer community, partner organizations and others to share real stories of inspiration, solidarity, and self-expression. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our work together. We wish to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond. Pride 2020 is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times.